{"product_id":"project-2000-final-chapter-robert-j-horvath-9781453693490","title":"Project 2000 - Final Chapter: The Rise and Fall of Oldsmobile Division of General Motors","description":"Using Oldsmobile's own description, \"Project 2000- Final Chapter,\" of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner\/dealer-operator, who was driven out of business by General Motors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert J. Horvath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1453693491\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781453693490\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.37d","brand":"Robert J. Horvath","offers":[{"title":"Paperback","offer_id":43980409110783,"sku":"9781453693490","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f3a1356-73df-447c-b56b-de10889d5a4f.jpg?v=1683249756","url":"https:\/\/www.whiterainbookhouse.com\/products\/project-2000-final-chapter-robert-j-horvath-9781453693490","provider":"WR Book House","version":"1.0","type":"link"}