{"product_id":"project-marketing-milind-trivikram-phadtare-9780367350918","title":"Project Marketing: A Practical Approach","description":"\u003cp\u003eThis book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.\u003c\/p\u003e \u003cp\u003eThe volume: \u003c\/p\u003e \u003cp\u003e- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.\u003c\/p\u003e \u003cp\u003e- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.\u003c\/p\u003e \u003cp\u003e- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting\/subcontracting firms to realize better pricing and project profitability.\u003c\/p\u003e \u003cp\u003eAn essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Milind Trivikram Phadtare\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367350912\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367350918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge Chapman \u0026amp; Hall\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.25d","brand":"Milind Trivikram Phadtare","offers":[{"title":"Paperback","offer_id":44598226813183,"sku":"9780367350918","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea55682e-8b08-45dc-96d2-c1cbbfc6b294.jpg?v=1702381308","url":"https:\/\/www.whiterainbookhouse.com\/products\/project-marketing-milind-trivikram-phadtare-9780367350918","provider":"WR Book House","version":"1.0","type":"link"}