{"product_id":"promise-drift-arturo-coto-9798995256915","title":"Promise Drift: The invisible gap between what companies promise and what customers experience.","description":"\u003cp\u003e\u003cstrong\u003eCompanies don't break promises. They drift into them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGood intentions. Smart teams. Solid plans. Yet customers feel friction, inconsistency, disappointment. Your NPS scores reflect it. Your support tickets confirm it. Your churn tells the story.\u003c\/p\u003e\u003cp\u003eThe gap isn't culture, talent, or communication. It's Promise Drift - the invisible strategy execution gap between what leadership intends and what customers actually experience.\u003c\/p\u003e\u003cp\u003ePromise Drift is the hidden source of over-promising and under-delivering. Not reckless salespeople. Not bad culture. Organizational misalignment - growing silently as your company scales, your AI makes commitments, and your teams improvise under pressure.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePromise Drift\u003c\/em\u003e gives you the Promise Alignment System (PAS) to close it permanently.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy growth creates promise misalignment - and how to stop it before it compounds\u003c\/li\u003e\n\u003cli\u003eHow to define a Core Promise that anchors every commitment your company makes\u003c\/li\u003e\n\u003cli\u003eThe six PAS components that close the brand promise gap across marketing, sales, delivery, and AI\u003c\/li\u003e\n\u003cli\u003eHow to eliminate the customer expectation gap so every touchpoint delivers what was promised\u003c\/li\u003e\n\u003cli\u003eA complete 90-day implementation roadmap through the AxisLine leadership fable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePAS works alongside the frameworks you already use - OKRs, EOS, Agile, Scaling Up - adding the organizational alignment layer that connects strategy to daily execution.\u003c\/p\u003e\u003cp\u003eThis isn't theory. It's a system built for how companies actually operate today: distributed teams, AI-generated content, offshore delivery, and customers who form expectations in seconds.\u003c\/p\u003e\u003cp\u003eIf your teams are improvising, your AI is hallucinating, and your customers are surprised - you're experiencing Promise Drift. This book shows you exactly what to do about it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arturo Coto\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798995256915\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Promise Alignment Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Arturo Coto","offers":[{"title":"Paperback","offer_id":48852871053567,"sku":"9798995256915","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/promise-drift-arturo-coto-9798995256915","provider":"WR Book House","version":"1.0","type":"link"}