{"product_id":"promoting-fashion-caline-anouti-9781786272157","title":"Promoting Fashion","description":"The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication. \u003cp\u003e\u003c\/p\u003eIllustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Caline Anouti, Barbara Graham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1786272156\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786272157\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.20h x 7.40w x 0.60d","brand":"Caline Anouti","offers":[{"title":"Paperback","offer_id":44077359169791,"sku":"9781786272157","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56698f4e-4dcb-4631-9107-8bcd2bce119c.jpg?v=1685469537","url":"https:\/\/www.whiterainbookhouse.com\/products\/promoting-fashion-caline-anouti-9781786272157","provider":"WR Book House","version":"1.0","type":"link"}