{"product_id":"promoting-property-penny-norton-9780367257163","title":"Promoting Property: Insight, Experience and Best Practice","description":"\u003cp\u003eThis book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach. \u003c\/p\u003e\u003cp\u003eSubsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.\u003c\/p\u003e\u003cp\u003eThis book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Penny Norton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367257165\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367257163\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.70d","brand":"Penny Norton","offers":[{"title":"Hardcover","offer_id":48135994933503,"sku":"9780367257163","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9829826-b222-4999-82dc-ac3760d36b82.jpg?v=1770159812","url":"https:\/\/www.whiterainbookhouse.com\/products\/promoting-property-penny-norton-9780367257163","provider":"WR Book House","version":"1.0","type":"link"}