{"product_id":"promoting-your-business-2019-ian-hainey-9781790979356","title":"Promoting Your Business 2019: Marketing Won't Seem Alien Anymore - Once You Read This Starter Guide to Driving Brand Awareness and Lead Generation U","description":"Learn 20 years of marketing experience in under two hours with this must-have book written by international integrated communications agency owner, Ian Hainey, who covers the main areas to concentrate on for anyone looking to promote a business. The 2019 guide is the only completely up-to-date option, which will appeal to those looking to take their existing business to the next level, or even just trying to get a better insight into the most useful common marketing functions for an organisation. It will also help better understand the foundations before investing in a consultant, agency or adding in-house resources to deliver these functions. A recommended read for interns, juniors or others considering this occupation, to gain a better insight into what the job currently entails. This starter guide will impart the confidence to drive brand awareness and lead generation for your business using integrated communications disciplines, including: PR, PR+, social media marketing, influencer marketing, online advertising, modern SEO, content marketing and event marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Hainey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1790979358\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781790979356\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.31d","brand":"Ian Hainey","offers":[{"title":"Paperback","offer_id":48587899076863,"sku":"9781790979356","price":6.39,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/promoting-your-business-2019-ian-hainey-9781790979356","provider":"WR Book House","version":"1.0","type":"link"}