{"product_id":"promotion-in-the-merchandising-environment-kristen-k-swanson-9781628921571","title":"Promotion in the Merchandising Environment","description":"\u003cp\u003eWith the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of \u003ci\u003ePromotion in the Merchandising Environment\u003c\/i\u003e explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNew to This Edition\u003c\/b\u003e\u003cbr\u003e Updated chapter-opening vignettes relate the content of each chapter to the industry\u003cbr\u003e Now in full color with 60% new photographs, advertisements, charts and graphs\u003cbr\u003e New Chapter 3 \"The Creative Process in Promotion\" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies\u003cbr\u003e New Chapter 8 \"New Media\" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest\u003cbr\u003e New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment\u003cbr\u003e Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today\u003cbr\u003e Coverage has been streamlined to 14 concise chapters \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInstructor Resources\u003c\/b\u003e\u003cbr\u003e Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions\u003cbr\u003e PowerPoint presentations include images from the book and provide a framework for lecture and discussion\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristen K. Swanson, Judith C. Everett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1628921579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781628921571\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 464\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.40w x 1.00d","brand":"Kristen K. Swanson","offers":[{"title":"Paperback","offer_id":46465536262399,"sku":"9781628921571","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_40217a93-1986-4c92-8f46-d4fe25c89ba8.jpg?v=1736346537","url":"https:\/\/www.whiterainbookhouse.com\/products\/promotion-in-the-merchandising-environment-kristen-k-swanson-9781628921571","provider":"WR Book House","version":"1.0","type":"link"}