{"product_id":"promotional-strategies-and-new-service-vipin-nadda-9781522522065","title":"Promotional Strategies and New Service Opportunities in Emerging Economies","description":"Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vipin Nadda\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522522069\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522522065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 452\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.00d","brand":"Vipin Nadda","offers":[{"title":"Hardcover","offer_id":48439571349759,"sku":"9781522522065","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_528fbaa2-26c1-45c1-99ef-578713a75701.jpg?v=1777178418","url":"https:\/\/www.whiterainbookhouse.com\/products\/promotional-strategies-and-new-service-vipin-nadda-9781522522065","provider":"WR Book House","version":"1.0","type":"link"}