{"product_id":"protecting-main-street-paul-c-lubin-9780415996013","title":"Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy","description":"Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul C. Lubin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415996015\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415996013\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 139","brand":"Paul C. Lubin","offers":[{"title":"Hardcover","offer_id":48621736132863,"sku":"9780415996013","price":200.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/protecting-main-street-paul-c-lubin-9780415996013","provider":"WR Book House","version":"1.0","type":"link"}