{"product_id":"protection-of-trade-secrets-brian-t-yeh-9781508640578","title":"Protection of Trade Secrets: Overview of Current Law and Legislation","description":"A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. (Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine.) To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian T. Yeh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1508640572\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781508640578\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 38\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.08d","brand":"Brian T. Yeh","offers":[{"title":"Paperback","offer_id":48623045738751,"sku":"9781508640578","price":15.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/protection-of-trade-secrets-brian-t-yeh-9781508640578","provider":"WR Book House","version":"1.0","type":"link"}