{"product_id":"protein-samantha-king-9781478029489","title":"Protein: The Making of a Nutritional Superstar","description":"Protein is everywhere--praised as a muscle builder, a weight-loss miracle, an anti-aging elixir, and the catch-all solution for everything from exercise recovery to global malnutrition. In \u003ci\u003eProtein\u003c\/i\u003e, Samantha King and Gavin Weedon argue that protein's rise to nutritional superstardom has less to do with human dietary needs and more to do with how its indeterminate, adhesive qualities are marshalled towards commerce, scientific, and social imperatives. Tracing its path from nineteenth-century biochemistry to the status it enjoys today, they expose how protein has been marketed as a cure for global hunger, repackaged as an eco-friendly meat alternative, and wielded as a symbol of masculinity in the fitness industry. From whey waste in industrial farming to longevity drugs for aging bodies, \u003ci\u003eProtein\u003c\/i\u003e unpacks the myths behind the macronutrient and challenges what we think we know about food, health, and the forces that shape our diets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Samantha King,Gavin Weedon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 147802948X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781478029489\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs","brand":"Samantha King","offers":[{"title":"Hardcover","offer_id":47425624310015,"sku":"9781478029489","price":119.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f2860d4-e684-473f-b626-956f761e2510.jpg?v=1761540495","url":"https:\/\/www.whiterainbookhouse.com\/products\/protein-samantha-king-9781478029489","provider":"WR Book House","version":"1.0","type":"link"}