{"product_id":"prove-it-or-lose-it-rommil-santiago-9781069411754","title":"Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama","description":"\u003cp\u003ePrevent your Experimentation Program from being cut! \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAre you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn: \u003cul\u003e\n\u003cli\u003eThe GROW framework for communicating value effectively\u003c\/li\u003e\n\u003cli\u003eStrategies to win over stakeholders\u003c\/li\u003e\n\u003cli\u003eHow to build a brand for your program that lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProve It or Lose It is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. Are you ready toProve It? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat readers are saying about Prove it or Lose it\u003cp\u003e\"Rommil's passion for experimentation is evident throughout this book, as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations.\"\u003c\/p\u003e\u003cp\u003e- Ton Wesseling, Founder of the Experimentation Culture Awards\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"Seeing a raw cut of experimentation, with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation, and optimize your optimization program.\"\u003c\/p\u003e\u003cp\u003e- Shiva Manjunath, Host of the From A to B Podcast\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"Prove it or Lose it\" is an essential read for anyone looking to scale and embed experimentation within their organization. Rommil Santiago dives deep into the organizational and political challenges that often determine success. A must-have for anyone serious about data-driven growth.\"\u003c\/p\u003e\u003cp\u003e- Tim Thijsse, Experience Optimization Specialist\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"In a world where everyone is trying to make CRO elitist, complicated and gate information, Rommil said, 'Screw this, here is my experience, resources, and go ahead and be successful.'\"\u003c\/p\u003e\u003cp\u003e- Juliana Jackson, Associate Director, Data \u0026amp; Digital Experience @ Monks \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAbout the Author\u003cp\u003eWith over 15 years of digital optimization experience, Rommil Santiago has built his career at the intersection of Growth, Product, Marketing, Experimentation, and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs, managing cross-functional teams, and fostering a culture of data-driven decision-making within challenging organizational environments.\u003c\/p\u003e\u003cp\u003eMost recently, he's served as Senior Director of Product Experimentation at Constant Contact. Before that, he was the Solution Strategy Director of Experimentation at Optimizely. During his time at Loblaw Digital, he worked as the Director of Growth Product, where he led Experimentation, SEO, Analytics Platform, and Product-Led Growth. Prior to that, he worked at various startups and SaaS companies across over a dozen industries.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rommil Santiago\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1069411752\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781069411754\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rommil Santiago\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.54d","brand":"Rommil Santiago","offers":[{"title":"Paperback","offer_id":48241207607551,"sku":"9781069411754","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_783e7ba4-8845-4ab5-aff7-0159f42976cb.jpg?v=1772653306","url":"https:\/\/www.whiterainbookhouse.com\/products\/prove-it-or-lose-it-rommil-santiago-9781069411754","provider":"WR Book House","version":"1.0","type":"link"}