{"product_id":"psychological-processes-and-advertising-effects-linda-f-alwitt-9780367498801","title":"Psychological Processes and Advertising Effects: Theory, Research, and Applications","description":"\u003cp\u003eIn the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Linda F. Alwitt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367498804\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367498801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Linda F. Alwitt","offers":[{"title":"Hardcover","offer_id":48621701103871,"sku":"9780367498801","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c2bbc07-d481-40f7-b842-673f5c2e3bb1.jpg?v=1780426561","url":"https:\/\/www.whiterainbookhouse.com\/products\/psychological-processes-and-advertising-effects-linda-f-alwitt-9780367498801","provider":"WR Book House","version":"1.0","type":"link"}