{"product_id":"public-relations-and-strategic-communication-alexander-v-laskin-9781032730936","title":"Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession","description":"\u003cp\u003eTaking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.\u003c\/p\u003e\u003cp\u003eThis book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.\u003c\/p\u003e\u003cp\u003eThis book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander V. Laskin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032730935\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032730936\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Alexander V. Laskin","offers":[{"title":"Paperback","offer_id":46602838409471,"sku":"9781032730936","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2bf6dc7f-cca7-426d-a06b-ed579c309f29.jpg?v=1739695442","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-and-strategic-communication-alexander-v-laskin-9781032730936","provider":"WR Book House","version":"1.0","type":"link"}