{"product_id":"public-relations-and-the-social-rob-brown-9780749455071","title":"Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications","description":"\u003cp\u003eThe effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003ePublic Relations and the Social Web \u003c\/i\u003eexplores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. \u003cp\u003e\u003c\/p\u003eIncluding information on new communication channels such as blogs, wikis, RSS, social networking and SEO, \u003ci\u003ePublic Relations and the Social Web \u003c\/i\u003eis essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Brown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749455071\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749455071\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 6.46w x 0.78d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 132","brand":"Rob Brown","offers":[{"title":"Hardcover","offer_id":43925874671871,"sku":"9780749455071","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1065ecf8-34df-4525-a594-e8266fd695b1.jpg?v=1681079886","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-and-the-social-rob-brown-9780749455071","provider":"WR Book House","version":"1.0","type":"link"}