{"product_id":"public-relations-campaigns-corey-a-hickerson-9798823341455","title":"Public Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork","description":"\u003cp\u003e\u003cstrong\u003ePublic Relations Campaigns: Skill Development, Strategic Planning, and Effective Teamwork\u003c\/strong\u003e guides students through the stages of campaign planning and execution from beginning to end. Combining theory, process, skills, and hands-on teaching activities, the book helps students manage the campaign process effectively and build their careers in public relations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book addresses key areas in campaign planning, utilizing the RPIES model-research, planning, implementation, evaluation, and stewardship-and integrating the PESO framework-paid, earned, shared, and owned media. It provides tools and insights for practical application, thinking critically about ethics and theory, working in collaborative environments, and engaging with clients, all while building and honing essential life skills integral to professional development in the field. Each chapter includes textboxes, diverse and up-to-date examples, activities, and chapter review questions to reinforce the material and enhance students' skills.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublic Relations Campaigns\u003c\/strong\u003e serves as a concise and precise textbook for those interested in creating and implementing public relations communication campaigns. The text is ideal for courses in public relations, strategic communication, mass communication, and business communication.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Corey A. Hickerson,Brigitta R. Brunner\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798823341455\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.47d","brand":"Corey A. Hickerson","offers":[{"title":"Paperback","offer_id":47474531959039,"sku":"9798823341455","price":87.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4437905-c8ec-49d3-acca-1a951466cafa.jpg?v=1762317337","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-campaigns-corey-a-hickerson-9798823341455","provider":"WR Book House","version":"1.0","type":"link"}