{"product_id":"public-relations-for-public-health-brooke-w-mckeever-9781032355085","title":"Public Relations for Public Health and Social Good","description":"\u003cp\u003eForegrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.\u003c\/p\u003e\u003cp\u003eMany organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.\u003c\/p\u003e\u003cp\u003eIdeally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brooke W. McKeever\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032355085\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032355085\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d","brand":"Brooke W. McKeever","offers":[{"title":"Paperback","offer_id":46721430323455,"sku":"9781032355085","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42586f79-fec5-439d-9444-8f09b1aea7c7.jpg?v=1742752846","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-for-public-health-brooke-w-mckeever-9781032355085","provider":"WR Book House","version":"1.0","type":"link"}