{"product_id":"public-relations-programming-and-production-e-w-brody-9780275926779","title":"Public Relations Programming and Production","description":"Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. W. Brody\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 027592677X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275926779\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/1988\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"E. W. Brody","offers":[{"title":"Hardcover","offer_id":48241025450239,"sku":"9780275926779","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_96fa951e-8c5e-47b5-a637-f1251b33fb39.jpg?v=1772652428","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-programming-and-production-e-w-brody-9780275926779","provider":"WR Book House","version":"1.0","type":"link"}