{"product_id":"public-relations-secrets-ray-goodwin-9798852988621","title":"Public Relations Secrets: Unlock the Power of PR","description":"Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences. \u003cp\u003e\u003c\/p\u003eKey topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events \u0026amp; sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement \u0026amp; evaluation and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ray Goodwin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8852988629\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798852988621\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 94\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Ray Goodwin","offers":[{"title":"Paperback","offer_id":46838393766143,"sku":"9798852988621","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0343d6a7-b28a-43ee-b680-da8cd21ee6b4.jpg?v=1746589699","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-secrets-ray-goodwin-9798852988621","provider":"WR Book House","version":"1.0","type":"link"}