{"product_id":"public-relations-writing-worktext-joseph-m-zappala-9780367860028","title":"Public Relations Writing Worktext: A Practical Guide for the Profession","description":"\u003cp\u003eWith a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.\u003c\/p\u003e\u003cp\u003eBuilding on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.\u003c\/p\u003e\u003cp\u003eThis fourth edition incorporates a number of changes and updates, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.\u003c\/li\u003e \u003cli\u003eExpanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.\u003c\/li\u003e \u003cli\u003eNew guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing\/content impact.\u003c\/li\u003e \u003cli\u003eNew cases and assignments based on topics, issues, and problems that public relations professionals face today.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com\/9780367860028.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph M. Zappala, Anthony W. D'Angelo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367860023\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367860028\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.42d","brand":"Joseph M. Zappala","offers":[{"title":"Paperback","offer_id":46721443266815,"sku":"9780367860028","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff7ae1b2-045d-4159-bd33-da3899bb8652.jpg?v=1742752884","url":"https:\/\/www.whiterainbookhouse.com\/products\/public-relations-writing-worktext-joseph-m-zappala-9780367860028","provider":"WR Book House","version":"1.0","type":"link"}