{"product_id":"publishing-for-publicity-roy-rasmussen-9781932311594","title":"Publishing for Publicity: How to Promote Your Business with a Book","description":"\u003cp\u003eIf you're looking for a way to promote your business without breaking your marketing budget, \u003cstrong\u003e\u003cem\u003ePublishing for Publicity \u003c\/em\u003e\u003c\/strong\u003eis a book you want to read. This five-step program teaches you how to generate publicity cost-efficiently by publishing and promoting a book. Designed for small business owners, corporate executives, professional service providers, and marketing agencies, the book includes detailed guidelines for market research, writing, editing, publishing, publicity, and sales. The chapters on publicity cover word-of-mouth networking, Internet and mobile marketing, content marketing, digital infoproducts, public speaking, seminars, and media interviews. This \u003cstrong\u003erevised 2026 edition\u003c\/strong\u003e includes updates on digital and mobile marketing methods, AI-generated writing, and strategies to leverage books for leads and sales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy Rasmussen,Marian Hartsough\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1932311599\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781932311594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Publicity Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Roy Rasmussen","offers":[{"title":"Paperback","offer_id":50665193046271,"sku":"9781932311594","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/publishing-for-publicity-roy-rasmussen-9781932311594","provider":"WR Book House","version":"1.0","type":"link"}