{"product_id":"publishing-isnt-marketing-companion-workbook-mark-wilder-9781970587197","title":"Publishing Isn't Marketing Companion Workbook","description":"\u003cp\u003e\u003cstrong\u003ePublishing Isn't Marketing - Companion Workbook\u003c\/strong\u003e is the hands-on companion to \u003cem\u003ePublishing Isn't Marketing\u003c\/em\u003e (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes \u0026amp; Noble, Kobo, Google Books, libraries, and bookstore ordering systems.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhere most guides talk \u003cem\u003eabout\u003c\/em\u003e marketing, this workbook shows you \"\u003cem\u003ehow\"\u003c\/em\u003e to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ehis workbook teaches you to market the book you already wrote, rather than hoping someone finds it.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho This Workbook Is For: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- Self-publishing authors building their first marketing plan\u003c\/p\u003e\u003cp\u003e- Indie authors who want a system they can maintain without burnout\u003c\/p\u003e\u003cp\u003e- Writers re-launching a book that never gained traction\u003c\/p\u003e\u003cp\u003e- Authors planning to build a career, not just \"release a book\"\u003c\/p\u003e\u003cp\u003e- Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey Terminology You Will Build Into Action\u003c\/p\u003e\u003cp\u003e- Self-publishing marketing strategy\u003c\/p\u003e\u003cp\u003e- Author platform setup\u003c\/p\u003e\u003cp\u003e- ISBN identity and metadata alignment\u003c\/p\u003e\u003cp\u003e- BISAC categories for retail placement\u003c\/p\u003e\u003cp\u003e- SEO for authors \/ AI-SEO for modern discoverability\u003c\/p\u003e\u003cp\u003e- Backlink mapping and search authority signals\u003c\/p\u003e\u003cp\u003e- ARC program structure and review channeling\u003c\/p\u003e\u003cp\u003e- IngramSpark wholesale terms and bookstore readiness\u003c\/p\u003e\u003cp\u003e- Library qualification through LCCN and catalog listings\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA book without marketing is not a launch.\u003c\/p\u003e\u003cp\u003eA book without metadata is not findable.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Wilder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1970587199\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781970587197\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wilder Creek Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 86\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.23d","brand":"Mark Wilder","offers":[{"title":"Paperback","offer_id":48443155677439,"sku":"9781970587197","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5813882c-3e32-4e23-8247-53cba4a473ab.jpg?v=1777202211","url":"https:\/\/www.whiterainbookhouse.com\/products\/publishing-isnt-marketing-companion-workbook-mark-wilder-9781970587197","provider":"WR Book House","version":"1.0","type":"link"}