{"product_id":"purple-goldfish-workbook-evan-carroll-9781732665286","title":"Purple Goldfish Workbook: 10 Ways to Attract Raving Customers","description":"Are you looking to stand out from your competition?\u003cp\u003eUhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?\u003c\/p\u003e\u003cp\u003eThis Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eThe workbook is broken up into three main parts: \u003cp\u003ePart 1 - (The Why) Introduction - the case for focusing on customer experience.\u003c\/p\u003e\u003cp\u003ePart 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.\u003c\/p\u003e\u003cp\u003ePart 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Evan Carroll,Stan Phelps\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732665281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732665286\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 9 Inch Marketing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.15d","brand":"Evan Carroll","offers":[{"title":"Paperback","offer_id":48241449500927,"sku":"9781732665286","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2541f39a-1c33-4f93-97eb-a1c0db757bc0.jpg?v=1772654466","url":"https:\/\/www.whiterainbookhouse.com\/products\/purple-goldfish-workbook-evan-carroll-9781732665286","provider":"WR Book House","version":"1.0","type":"link"}