{"product_id":"purpose-over-profit-oluwaseyi-adeyeye-9788095702986","title":"Purpose Over Profit: The Rise of Impact-Driven Startups","description":"\u003cp\u003eThe landscape of business is undergoing a seismic shift, moving beyond the narrow pursuit of profit to embrace a more profound and lasting measure of success purpose. Purpose Over Profit: The Rise of Impact-Driven Startups explores this transformation, offering a blueprint for entrepreneurs and leaders ready to build ventures that thrive by making a difference.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, traditional business models prioritized financial gain above all else, often at the expense of people and the planet. Today, the consequences of that approach are undeniable: environmental crises, systemic inequality, and eroding public trust. Yet, a new wave of innovators is proving that profit and purpose can and must coexist. These pioneers are reshaping industries, attracting conscious consumers, and redefining what it means to succeed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a practical guide for those who believe business can be a force for good. It dismantles outdated assumptions and provides actionable strategies for embedding purpose into every aspect of a venture-from mission and product design to team culture and scaling. Readers will learn how to identify their unique \"North Star,\" align stakeholders around shared values, secure impact-driven capital, and communicate authentically in a skeptical world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBeyond theory, Purpose Over Profit equips changemakers with the tools to operationalize ethics, measure real-world impact, and grow sustainably without compromising their mission. It's a call to action for anyone ready to lead the next economy one where success is measured not just by revenue, but by the positive change a business creates.\u003c\/p\u003e\u003cp\u003eThe future belongs to those who dare to merge ambition with integrity. This book is your roadmap to building a venture that matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oluwaseyi Adeyeye\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8095702986\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788095702986\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Plexity Digital\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Oluwaseyi Adeyeye","offers":[{"title":"Hardcover","offer_id":48454209437951,"sku":"9788095702986","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2fa8c9f0-64a1-405d-94fa-2fc9134310a7.jpg?v=1777304836","url":"https:\/\/www.whiterainbookhouse.com\/products\/purpose-over-profit-oluwaseyi-adeyeye-9788095702986","provider":"WR Book House","version":"1.0","type":"link"}