{"product_id":"purposeful-brands-sandy-skees-9781398609839","title":"Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change","description":"\u003cp\u003e\u003cb\u003eDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eResearch demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. \u003cb\u003e\u003ci\u003ePurposeful Brands\u003c\/i\u003e\u003c\/b\u003e presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it actually takes to support its values, including sustainability initiatives. \u003cp\u003e\u003c\/p\u003eWritten for branding, marketing and communications professionals in both new and established brands of all sizes, \u003cb\u003e\u003ci\u003ePurposeful Brands \u003c\/i\u003e\u003c\/b\u003edescribes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. \u003cp\u003e\u003c\/p\u003eFeaturing original research, case studies and examples from leading brands including Abercrombie \u0026amp; Fitch, Dick's Sporting Goods and South by Southwest (SXSW), this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandy Skees\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398609838\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398609839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.65d","brand":"Sandy Skees","offers":[{"title":"Paperback","offer_id":44079795634431,"sku":"9781398609839","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54f3e846-b400-412b-937b-d13671925786.jpg?v=1685483187","url":"https:\/\/www.whiterainbookhouse.com\/products\/purposeful-brands-sandy-skees-9781398609839","provider":"WR Book House","version":"1.0","type":"link"}