{"product_id":"qualitative-research-methods-for-business-kingsley-o-omeihe-9781529601725","title":"Qualitative Research Methods for Business Students","description":"\u003cem\u003eQualitative Research Methods for Business Students: A Global Approach \u003c\/em\u003eprovides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  Key features include:  \u003cul\u003e Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. \u003c\/ul\u003e Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. \u003cstrong\u003eDr Kingsley O. Omeihe \u003c\/strong\u003eis an Associate Professor for Marketing and Small Business at the University of the West of Scotland \u003cstrong\u003eProf Christian Harrison\u003c\/strong\u003e is a Professor of Leadership and Enterprise at the University of Bolton.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kingsley O. Omeihe, Christian Harrison\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 152960172X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529601725\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.62d","brand":"Kingsley O. Omeihe","offers":[{"title":"Paperback","offer_id":45980983034111,"sku":"9781529601725","price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2522cd8a-29bc-4e55-92e3-343069d66475.jpg?v=1722417412","url":"https:\/\/www.whiterainbookhouse.com\/products\/qualitative-research-methods-for-business-kingsley-o-omeihe-9781529601725","provider":"WR Book House","version":"1.0","type":"link"}