{"product_id":"quantitative-models-in-marketing-research-philip-hans-franses-9780521143653","title":"Quantitative Models in Marketing Research","description":"This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Hans Franses, Richard Paap\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521143659\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521143653\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.47d","brand":"Philip Hans Franses","offers":[{"title":"Paperback","offer_id":44761026920703,"sku":"9780521143653","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_774b7dc6-c9fc-49cb-98be-2854d008aecb.jpg?v=1706680164","url":"https:\/\/www.whiterainbookhouse.com\/products\/quantitative-models-in-marketing-research-philip-hans-franses-9780521143653","provider":"WR Book House","version":"1.0","type":"link"}