{"product_id":"quantitative-research-in-communication-mike-allen-9781412956956","title":"Quantitative Research in Communication","description":"\u003cp\u003eWritten for communication students, \u003cstrong\u003e Quantitative Research in Communication \u003c\/strong\u003eprovides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the \"moderately basic\" to \"highly advanced,\" the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. \u003cbr\u003e\u003cbr\u003eIn addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eEngaged Research\u003c\/b\u003e application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. \u003c\/p\u003e\u003cp\u003e- \u003cb\u003eRealistic examples\u003c\/b\u003e at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eExamples and application activities\u003c\/b\u003e geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eSummaries of journal articles\u003c\/b\u003e demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements.\u003c\/p\u003e\u003cp\u003e- \u003cb\u003eHow to Decipher Figures\u003c\/b\u003e show students how to \"read\" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results .\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuantitative Research in Communication \u003c\/strong\u003eis ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Allen, Scott Titsworth, Stephen K. Hunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412956951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412956956\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 241","brand":"Mike Allen","offers":[{"title":"Hardcover","offer_id":44123467120895,"sku":"9781412956956","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7f79336-18be-41f4-940d-7d150fe0bf1d.jpg?v=1687431054","url":"https:\/\/www.whiterainbookhouse.com\/products\/quantitative-research-in-communication-mike-allen-9781412956956","provider":"WR Book House","version":"1.0","type":"link"}