{"product_id":"quest-for-alpha-bloomberg-larry-e-swedroe-9780470926543","title":"Quest for Alpha (Bloomberg)","description":"\u003cb\u003eThe final word on passive vs. active investing\u003c\/b\u003e \u003cp\u003eThe debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In \u003ci\u003eThe Quest for Alpha: The Holy Grail of Investing\u003c\/i\u003e, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents research, data, and quotations that reveal it's extremely difficult to outperform the market\u003c\/li\u003e \u003cli\u003eExplains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks\u003c\/li\u003e \u003cli\u003eOther titles by Swedroe: \u003ci\u003eThe Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInvestors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the \"Holy Grail of Investing.\" \u003ci\u003eThe Quest for Alpha\u003c\/i\u003e demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry E. Swedroe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470926546\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470926543\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomberg Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.77h x 5.79w x 0.81d","brand":"Larry E. Swedroe","offers":[{"title":"Hardcover","offer_id":43946664886527,"sku":"9780470926543","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_586b4103-ce13-4288-8be3-116c4e2e9299.jpg?v=1681514434","url":"https:\/\/www.whiterainbookhouse.com\/products\/quest-for-alpha-bloomberg-larry-e-swedroe-9780470926543","provider":"WR Book House","version":"1.0","type":"link"}