{"product_id":"questionnaire-research-mildred-patten-9781936523313","title":"Questionnaire Research: A Practical Guide","description":"\u003cp\u003e- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. \u003c\/p\u003e \u003cp\u003e- Each chapter is structured around easy-to-follow guidelines. \u003c\/p\u003e \u003cp\u003e- Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. \u003c\/p\u003e \u003cp\u003e- This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.\u003c\/p\u003e \u003cp\u003e- Exercises at the end of each chapter allow students to practice their newly acquired skills.\u003c\/p\u003e \u003cp\u003e- Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. \u003c\/p\u003e \u003cp\u003e- Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. \u003c\/p\u003e \u003cp\u003e- We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mildred L. Patten\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1936523310\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936523313\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.50w x 0.70d","brand":"Mildred L. Patten","offers":[{"title":"Paperback","offer_id":44074249257215,"sku":"9781936523313","price":68.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_531f9822-8a96-4c4d-abc3-a2f42f934bda.jpg?v=1685452660","url":"https:\/\/www.whiterainbookhouse.com\/products\/questionnaire-research-mildred-patten-9781936523313","provider":"WR Book House","version":"1.0","type":"link"}