{"product_id":"racing-change-paul-j-oconnor-9780999738139","title":"Racing Change","description":"\u003cstrong\u003eRacing Change\u003c\/strong\u003eThe End of Product Innovation and Management as We Know It. Shifting Our Focus to Managing Product Lines as Complex Systems.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRacing Change is a deep exploration of why and how large companies must shift the context of product development and management to be competitive in the accelerating change race created by artificial intelligence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWorld-renowned expert Paul O'Connor, author of \u003cem\u003eRacing Change\u003c\/em\u003e, shares with us why and how the way we manage product and innovation management must change. \u003c\/p\u003e\u003cp\u003eThe path forward, he clearly argues, is to shift our thinking from innovating one product at a time to orchestrating entire lines of products. O'Connor details how embracing product lines as complex systems - each with a myriad of forces, constraints, agents, and components-is essential for competing in the artificial intelligence-induced accelerating change race. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eRacing Change\u003c\/em\u003e, you'll learn why the architecture of a product line is as important as its products. The key is not to deliver products faster or find the next big thing. That's old-school thinking. The new job is to deliver a stream of coherent strategic moves, where each move builds upon the others. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul J. O'Connor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999738135\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999738139\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Npd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 606\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.35d","brand":"Paul J. O'Connor","offers":[{"title":"Paperback","offer_id":48154151977215,"sku":"9780999738139","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c0a5478-209d-4226-bc5b-6ef6e4ef7904.jpg?v=1770788242","url":"https:\/\/www.whiterainbookhouse.com\/products\/racing-change-paul-j-oconnor-9780999738139","provider":"WR Book House","version":"1.0","type":"link"}