{"product_id":"radical-value-mark-boundy-9781733996303","title":"Radical Value: How to Take Your Company to the Next Level Through Radical Customer Centricity","description":"\u003cp\u003eWe all want to be customer centric...but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value. \u003c\/p\u003e\u003cp\u003eRadical Value breaks through the confusing tangle of sales performance solutions available today. There's radical simplicity -and radical power -- in focusing everything your company does on customer value.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eRadically\u003c\/strong\u003e flipping the 10% of today's training\/coaching effort currently devoted to value: the thing that moves 90+% of customer decisions.\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eRadically\u003c\/strong\u003e re-thinking how -- and how widely - we engage customers who are more distracted and siloed than ever, causing buying decisions to dissolve into a confused mess favoring \"no decision\".\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eRadically\u003c\/strong\u003e re-thinking how we organize our companies, often every bit as siloed as our customers, where one role \"sells\", while many serve customers but never relay value discoveries they make almost daily.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eRadical Value doesn't stop at high-level theory, but provides intuitive, easy-to-implement tools that should integrate into your existing systems and workflows, implementing \u003cstrong\u003eradical value focus\u003c\/strong\u003e. \u003c\/p\u003e\u003cp\u003eSellers will learn how to sell \u003cstrong\u003e\u003cem\u003eand price\u003c\/em\u003e\u003c\/strong\u003e to value. Marketers will master outcome-based messaging. Product\/ service managers will gain insights into current customer outcomes...and guide more powerful future innovations. Executives will be able to form value-based feedback loops between every function in their companies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Boundy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1733996303\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781733996303\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Goodrich Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Mark Boundy","offers":[{"title":"Paperback","offer_id":43978488447231,"sku":"9781733996303","price":32.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d4fbd87-9eae-4a51-bd32-d78388ef1189.jpg?v=1683241817","url":"https:\/\/www.whiterainbookhouse.com\/products\/radical-value-mark-boundy-9781733996303","provider":"WR Book House","version":"1.0","type":"link"}