{"product_id":"radio-active-kathleen-m-newman-9780520235908","title":"Radio Active: Advertising and Consumer Activism, 1935-1947","description":"\u003ci\u003eRadio Active \u003c\/i\u003etells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform-focusing on the failure of activists to win significant changes for commercial radio-Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence-and in some cases eliminate-radio advertising. \u003cbr\u003e\u003cbr\u003eAs one example of how radio consumption was an active rather than a passive process, Newman cites \u003ci\u003eThe Hucksters, \u003c\/i\u003eFrederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. \u003ci\u003eThe Hucksters \u003c\/i\u003eleft its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kathleen M. Newman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520235908\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520235908\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.96h x 6.12w x 0.62d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2004 pg. 477","brand":"Kathleen M. Newman","offers":[{"title":"Paperback","offer_id":43946695393535,"sku":"9780520235908","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6fd283ef-d576-40da-8eb9-97e2b878e5f6.jpg?v=1681514610","url":"https:\/\/www.whiterainbookhouse.com\/products\/radio-active-kathleen-m-newman-9780520235908","provider":"WR Book House","version":"1.0","type":"link"}