{"product_id":"radio-secrets-david-lloyd-9781781333846","title":"Radio Secrets: An Insider's Guide to Presenting and Producing Powerful Content for Broadcast and Podcast","description":"\u003cp\u003e\u003cb\u003eWhat makes a successful \u003c\/b\u003e\u003cb\u003epresenter\u003c\/b\u003e\u003cb\u003e?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do you attract and engage your audience?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you distinguish yourself to enjoy lasting success?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow do you ensure your programme or podcast chimes with audiences in an ever more competitive world?\u003c\/p\u003e\u003cp\u003eDrawing on his forty years in radio and on fresh interviews with the leaders in their fields, David Lloyd shares tricks of the trade, and offers advanced insight into listener behaviour, illustrated with rich examples. \u003cb\u003eRadio Secrets\u003c\/b\u003e is a comprehensive guide to contemporary presentation and production techniques in all formats, from writing to delivery, across radio and podcasting.\u003c\/p\u003e\u003cp\u003eRead this book and gain insights into: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTight contemporary music presentation\u003c\/li\u003e \u003cli\u003eGenerating the most engaging talk content\u003c\/li\u003e \u003cli\u003eDeveloping authenticity and likeability\u003c\/li\u003e \u003cli\u003eHandling double-acts, callers and contests\u003c\/li\u003e \u003cli\u003eUnderstanding the audience and keeping them listening\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWhether you are a newcomer or a seasoned performer, \u003cb\u003eRadio Secrets\u003c\/b\u003e is essential reading.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Lloyd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 178133384X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781333846\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.66d","brand":"David Lloyd","offers":[{"title":"Paperback","offer_id":43988018921727,"sku":"9781781333846","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e2fe076-4350-4886-b35b-5bad2cc72f0b.jpg?v=1683292169","url":"https:\/\/www.whiterainbookhouse.com\/products\/radio-secrets-david-lloyd-9781781333846","provider":"WR Book House","version":"1.0","type":"link"}