{"product_id":"raising-the-corporate-umbrella-philip-j-kitchen-9780333926390","title":"Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century","description":"Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil \u0026amp; British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip J. Kitchen, Don E. Schultz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333926390\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333926390\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 410\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.46h x 6.42w x 1.09d","brand":"Philip J. Kitchen","offers":[{"title":"Hardcover","offer_id":47202121711871,"sku":"9780333926390","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_17686d68-5dc1-4a96-8a81-af70ea99347c.jpg?v=1756819702","url":"https:\/\/www.whiterainbookhouse.com\/products\/raising-the-corporate-umbrella-philip-j-kitchen-9780333926390","provider":"WR Book House","version":"1.0","type":"link"}