{"product_id":"rapid-sensory-profiling-techniques-julien-delarue-9780128219362","title":"Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research","description":"\u003ci\u003eRapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition\u003c\/i\u003e presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. \u003cp\u003e\u003c\/p\u003eThis book is not just needed by the scientific community, it is an essential must have in an industry challenged by a \"speed to market\" mantra.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julien Delarue\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 012821936X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128219362\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/07\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 612\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.91w x 1.18d","brand":"Julien Delarue","offers":[{"title":"Paperback","offer_id":44131581853951,"sku":"9780128219362","price":285.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b3e5d158-76f1-4fe2-9ef8-83fdc5df8438.jpg?v=1687475253","url":"https:\/\/www.whiterainbookhouse.com\/products\/rapid-sensory-profiling-techniques-julien-delarue-9780128219362","provider":"WR Book House","version":"1.0","type":"link"}