{"product_id":"rating-the-audience-mark-balnaves-9781849663427","title":"Rating the Audience","description":"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. \u003ci\u003eRating the Audience\u003c\/i\u003e is the first book to show why and how audience ratings research became a \u003ci\u003econvention\u003c\/i\u003e, an agreement, and the first to interrogate the ways that agreement is now under threat. \u003cbr\u003e\u003cbr\u003eTaking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. \u003cbr\u003e\u003cbr\u003eOffering the first real comparative study, it will be critical for media students and professionals.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Balnaves\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1849663424\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781849663427\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.00d","brand":"Mark Balnaves","offers":[{"title":"Hardcover","offer_id":47474250809599,"sku":"9781849663427","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2056ef6-17fb-4843-b34a-bfd756bd6c78.jpg?v=1762315649","url":"https:\/\/www.whiterainbookhouse.com\/products\/rating-the-audience-mark-balnaves-9781849663427","provider":"WR Book House","version":"1.0","type":"link"}