{"product_id":"reading-the-popular-john-fiske-9780415596503","title":"Reading the Popular","description":"\u003cp\u003eDesigned as a companion to \u003cem\u003eUnderstanding Popular Culture\u003c\/em\u003e, \u003cem\u003e Reading the Popular\u003c\/em\u003e gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Fiske\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415596505\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415596503\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"John Fiske","offers":[{"title":"Hardcover","offer_id":48443467563263,"sku":"9780415596503","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ac151e1-dfd8-4df9-8d19-e97ae8d2694d.jpg?v=1777205727","url":"https:\/\/www.whiterainbookhouse.com\/products\/reading-the-popular-john-fiske-9780415596503","provider":"WR Book House","version":"1.0","type":"link"}