{"product_id":"real-luxury-m-pinkhasov-9781349484232","title":"Real Luxury: How Luxury Brands Can Create Value for the Long Term","description":"Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Pinkhasov, R. Nair\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349484237\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349484232\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d","brand":"M. Pinkhasov","offers":[{"title":"Paperback","offer_id":47200586367231,"sku":"9781349484232","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3dff08dd-f932-4f8c-adf3-6dc614062291.jpg?v=1756787332","url":"https:\/\/www.whiterainbookhouse.com\/products\/real-luxury-m-pinkhasov-9781349484232","provider":"WR Book House","version":"1.0","type":"link"}