{"product_id":"real-world-evidence-in-the-pharmaceutical-sunil-dravida-9781662914089","title":"Real-World Evidence in the Pharmaceutical Landscape","description":"\u003cp\u003eIn Real-World Evidence in the Pharmaceutical Landscape, life science industry experts Sunil Dravida and his co-authors have developed the first comprehensive overview of its kind on Real-World Data (RWD) in the pharmaceutical industry. The authors examine the challenges and opportunities in applying real-world data along the pharmaceutical continuum, from clinical development to medical affairs, health economics and outcomes, and marketing. They address the difficulties identifying the suitable data sources, ensuring compliance with privacy, security and regulatory requirements, and the big job of translating data into Real-World Evidence (RWE) to generate meaningful insights that can improve decision making by stakeholders and measurable outcomes that can enhance people's health and well-being. This book is a must-read for those in the pharmaceutical industry involved with RWD, which includes just about every role, as healthcare is now dominated by the need for high-quality data that can enable better decision-making. This book is especially critical for those designing and leading RWD Centers of Excellence in pharmaceutical companies and the service providers supporting the RWD ecosystem.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sunil Dravida, Abhishek Dabral, Jugal Sharma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1662914083\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781662914089\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gatekeeper Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Sunil Dravida","offers":[{"title":"Hardcover","offer_id":44044281872639,"sku":"9781662914089","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5aa7a9df-b791-4219-8c8d-3a5fec108b18.jpg?v=1684971949","url":"https:\/\/www.whiterainbookhouse.com\/products\/real-world-evidence-in-the-pharmaceutical-sunil-dravida-9781662914089","provider":"WR Book House","version":"1.0","type":"link"}