{"product_id":"rebranding-europe-2024-stavros-papagianneas-9789464989618","title":"Rebranding Europe 2024","description":"\u003cp\u003eEurope has been in the most complex crisis since the Second World War. Once the world's bastion of liberal, democratic values, Europe has to confront demons it thought it had laid to rest. The old pathologies of populist nationalism, anti-Semitism, and territorial aggression are threatening to tear the European postwar consensus apart. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the second, fully revised and expanded edition of Rebranding Europe (2017). While the first edition was a response to Brexit and its implications for the UK and the EU, the author believes a second edition is crucial after the coronavirus crisis, the brutal invasion of Ukraine, and the absolute need for Europe to reposition itself in the global arena.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith two significant crises in just two years, the Union must craft a distinct and clear message for internal and external stakeholders. With growing instability around the world and the rise of authoritarianism and disinformation, the EU should take the lead in strengthening multilateral partnerships and in protecting and promoting democracy and human rights around the world. The EU must also ensure its strategic sovereignty and be less dependent on key technological areas, critical infrastructure, and supply chains. If the Union is to affirm its global leadership role, what is required is strong political will and decisive steps. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU into citizens' daily lives. The author has interviewed several essential opinion leaders and key global communications stakeholders. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eForward by \u003cstrong\u003eLaurentiu Plosceanu, \u003c\/strong\u003eVice-President for Communication - European Economic \u0026amp; Social Committee (EESC) \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stavros Papagianneas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9464989610\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789464989618\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stp Communications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d","brand":"Stavros Papagianneas","offers":[{"title":"Paperback","offer_id":47930982695167,"sku":"9789464989618","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8cb91e81-efde-49d9-a690-4f06069c5382.jpg?v=1766345636","url":"https:\/\/www.whiterainbookhouse.com\/products\/rebranding-europe-2024-stavros-papagianneas-9789464989618","provider":"WR Book House","version":"1.0","type":"link"}