{"product_id":"red-hot-cold-call-selling-paul-s-goldner-9780814473481","title":"Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off","description":"\u003cp\u003e\u003cstrong\u003eThis guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCompletely revised with fresh examples and all new chapters, the second edition of \u003cem\u003eRed-Hot Cold Call Selling\u003c\/em\u003e reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edefine and target your ideal market -- and stop squandering time, energy, and money on unfocused prospecting\u003c\/li\u003e\n\u003cli\u003edevelop a personalized script utilizing all the elements of a successful cold call\u003c\/li\u003e\n\u003cli\u003eget valuable information from assistants -- and then get past them\u003c\/li\u003e\n\u003cli\u003eview voice mail not as a frustrating barrier, but as a unique opportunity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eRed-Hot Cold Call Selling\u003c\/em\u003e includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul S. Goldner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814473482\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814473481\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d\u003c\/p\u003e","brand":"Paul S. Goldner","offers":[{"title":"Paperback","offer_id":43926431072511,"sku":"9780814473481","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_38d8ff11-42cc-49db-91c5-d3b841a60e47.jpg?v=1681083052","url":"https:\/\/www.whiterainbookhouse.com\/products\/red-hot-cold-call-selling-paul-s-goldner-9780814473481","provider":"WR Book House","version":"1.0","type":"link"}