{"product_id":"redd-and-business-sustainability-brian-mcfarland-9781909293335","title":"REDD+ and Business Sustainability: A Guide to Reversing Deforestation for Forward Thinking Companies","description":"\u003cp\u003eThis book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies.\u003c\/p\u003e \u003cp\u003eHow can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?\u003c\/p\u003e \u003cp\u003eTropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This book focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses.\u003c\/p\u003e \u003cp\u003eThis book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; as part of a firm's philanthropic work; a mechanism to increase consumer loyalty; benefitting upstream local communities and ecosystem services; enhancing corporate social responsibility image and upholding corporate principles; and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian McFarland\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1909293334\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781909293335\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.24d","brand":"Brian McFarland","offers":[{"title":"Paperback","offer_id":47424504922367,"sku":"9781909293335","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_80d7f018-495e-43dc-a6d5-bfa6040d2832.jpg?v=1761530659","url":"https:\/\/www.whiterainbookhouse.com\/products\/redd-and-business-sustainability-brian-mcfarland-9781909293335","provider":"WR Book House","version":"1.0","type":"link"}