{"product_id":"redwood-summer-dennis-tavares-9798888193709","title":"Redwood Summer: How Mendocino Went to Pot","description":"\u003cp\u003eA tumultuous chronicle of Mendocino County's industrial rise and fall, this narrative explores the human and economic costs of squandered natural resources and the clash of cultures that transformed the redwood coast forever. Key points: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Dramatic Industrial Saga: \u003c\/b\u003e The narrative chronicles the meteoric rise and subsequent collapse of the forest and fishing industries in Mendocino County during the latter half of the 20th century, offering a cautionary tale of how rapid resource depletion transformed a booming economy into one reliant solely on tourism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Clash of Cultures: \u003c\/b\u003e It provides a unique lens into the \"Redwood Summer\" era, exploring the intense friction between traditional blue-collar industrial values and the emerging counterculture and environmental movements that reshaped the American social landscape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Firsthand Historical Account: \u003c\/b\u003e Written from the perspective of an industry insider and conservationist, the book offers a bespoke analysis of the \"what, why, and how\" behind major corporate shifts-including the legacies of titans like Georgia-Pacific and Union Lumber Company-and the human cost of their strategic failures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnvironmental and Economic Crossroads: \u003c\/b\u003e The book serves as an intellectually curious study on the differences between \"conservation\" (wise use) and \"preservation\" (restricted use), illustrating how these competing philosophies impacted the sustainability of the redwood coast.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eRedwood Summer: How Mendocino Went to Pot\u003c\/b\u003e is a gripping historical narrative that chronicles the meteoric rise and eventual collapse of the industrial empires that once defined California's rugged north coast. Written from the unique perspective of Dennis Tavares-a seasoned industry insider and dedicated conservationist-the book provides a front-row seat to the transformation of Mendocino County during the latter half of the 20th century.\u003c\/p\u003e\u003cp\u003eThe story traces the \"golden age\" of the 1950s, when over forty sawmills dotted the landscape and a massive \"mosquito fleet\" of fishing boats harvested the bounty of the Pacific. Tavares meticulously details the strategic shifts and \"damned if you do, damned if you don't\" decisions of corporate titans like Georgia-Pacific and Union Lumber Company, illustrating how rapid resource depletion and fatal strategic errors led to an industrial collapse by the year 2000.\u003c\/p\u003e\u003cp\u003eBeyond economics, the book captures the profound \"Clash of Cultures\" that reshaped the region. It explores the friction between traditional blue-collar values and the surging counterculture movement, personified by the \"flower children\" and the intense environmental activism of the \"Redwood Summer\" era.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRedwood Summer\u003c\/i\u003e is more than a history; it is an intellectually curious post-mortem on the human and economic costs of squandered resources. Tavares offers a bespoke analysis of why some enterprises thrived while others went \"to pot,\" ultimately leaving behind a legacy that shifted from a production-based powerhouse to a world reliant on the tourism of its natural beauty. This is an essential read for anyone seeking to understand the \"what, why, and how\" of the American West's evolving social and environmental landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dennis Tavares\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798888193709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Local History Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Dennis Tavares","offers":[{"title":"Paperback","offer_id":48659953975551,"sku":"9798888193709","price":19.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/redwood-summer-dennis-tavares-9798888193709","provider":"WR Book House","version":"1.0","type":"link"}