{"product_id":"reframe-the-marketplace-jeffrey-l-bowman-9781119100256","title":"Reframe the Marketplace: The Total Market Approach to Reaching the New Majority","description":"\u003cp\u003e\u003cb\u003eIncrease your market share by including every customer in the conversation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmerica and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. \u003ci\u003eReframe the Marketplace\u003c\/i\u003e is your guide to modernizing your business approach and growing your business with EVERY customer in mind.\u003c\/p\u003e \u003cp\u003eMarketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReframe the Marketplace\u003c\/i\u003e, Bowman shows you how to identify your organization's underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products.\u003c\/p\u003e \u003cp\u003eDiscover how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eModernize your marketing and communications approach to reflect the New America.\u003c\/li\u003e \u003cli\u003eDesign and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market.\u003c\/li\u003e \u003cli\u003eGrow your business with input from traditionally underserved markets or what was once called minorities.\u003c\/li\u003e \u003cli\u003eEffectively reach new customers and emerging markets in a personalized way.\u003c\/li\u003e \u003cli\u003eEngage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour customers are diverse, they demand personalized experiences and they're willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It's time to listen or lose out. \u003ci\u003eReframe the Marketplace\u003c\/i\u003e is your key to staying relevant and in business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeffrey L. Bowman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119100259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119100256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.70d","brand":"Jeffrey L. Bowman","offers":[{"title":"Hardcover","offer_id":44128678543615,"sku":"9781119100256","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f789c1a9-c606-4134-822a-b59dd8068c57.jpg?v=1687459939","url":"https:\/\/www.whiterainbookhouse.com\/products\/reframe-the-marketplace-jeffrey-l-bowman-9781119100256","provider":"WR Book House","version":"1.0","type":"link"}