{"product_id":"reframing-marketing-simon-batchelar-9781739354503","title":"Reframing Marketing: A 3-step plan for effective and ethical marketing","description":"\u003cp\u003eWhat does your marketing say about you?\u003c\/p\u003e\u003cp\u003eMore than you think. Before someone gets to know you as a client, they view you through your marketing. High-pressure sales, pricing gimmicks, relentless ads and complicated funnels rely on fear and manipulation. Is this how you want to start a client relationship?\u003c\/p\u003e\u003cp\u003eWhen it's your name on the door and your reputation on the line, how you market matters. Marketing advice for big brands or e-commerce doesn't work for coaches, consultants or freelancers.\u003c\/p\u003e\u003cp\u003eThere is another way. Marketing can be both ethical and effective. It's time to reframe your marketing.\u003c\/p\u003e\u003cp\u003eThis book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it.\u003c\/p\u003e\u003cp\u003eReframing Marketing is an alternative to the 'win-at-all-costs' approach - no more slick tactics, get-rich-quick schemes, or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.\u003c\/p\u003e\u003cp\u003eI don't believe in tick-box lists or quick fixes that work for everyone, every time - marketing is more personal than that.\u003c\/p\u003e\u003cp\u003eThis book takes you step-by-step through creating your own effective and ethical personal marketing plan.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Batchelar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1739354508\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781739354503\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 5 Fathoms\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.58d","brand":"Simon Batchelar","offers":[{"title":"Paperback","offer_id":44121057722623,"sku":"9781739354503","price":18.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dac779e5-e0de-478f-9891-4896c0ae83a4.jpg?v=1687417806","url":"https:\/\/www.whiterainbookhouse.com\/products\/reframing-marketing-simon-batchelar-9781739354503","provider":"WR Book House","version":"1.0","type":"link"}