{"product_id":"reframing-technology-kent-hufford-9783111396118","title":"Reframing Technology: An Intellectual History of Thinking Beyond the Machine","description":"\u003cp\u003eFor over a hundred years, technological change has been framed using a simple narrative: technology drives history. \u003cem\u003eReframing Technology\u003c\/em\u003e challenges this idea of technological determinism through metahistorical and literary analyses that locate the birth of contingent frameworks in the historiography of technology in and around the 1930s. The book also traces how the formal discipline of the History of Technology was remarkably preconfigured by four North American authors who were not professional historians, Thorstein Veblen, Stuart Chase, Lewis Mumford, and Marshall McLuhan. They are considered as a continuum and are put in dialogue despite their training in different disciplines. Their work is then linked up with the emergence of formal and institutional inquiry into narratives of technology at the end of the twentieth century. The ideas in the book are applied to current discussions about the future of technology and artificial intelligence. The book's main argument is that, as the authors listed above suggest, we need to think beyond \"the machine,\" and reframe technology as a cultural practice, rather than thinking of it as an object or a tool. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kent Hufford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3111396118\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783111396118\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Walter de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 211\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Kent Hufford","offers":[{"title":"Hardcover","offer_id":46199279059199,"sku":"9783111396118","price":100.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8ef4152a-8cd3-494b-8f82-a8e60ddb810b.jpg?v=1727925589","url":"https:\/\/www.whiterainbookhouse.com\/products\/reframing-technology-kent-hufford-9783111396118","provider":"WR Book House","version":"1.0","type":"link"}