{"product_id":"reimagining-business-history-philip-scranton-9781421408620","title":"Reimagining Business History","description":"\u003cp\u003e\u003cb\u003eA vigorous call for rethinking the field of business history.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBusiness history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. \u003ci\u003eReimagining Business History\u003c\/i\u003e prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.\u003c\/p\u003e\u003cp\u003eDuring the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures. Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling.\u003c\/p\u003e\u003cp\u003eScranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, \u003ci\u003eReimagining Business History\u003c\/i\u003e offers direction in forty-four short, pithy essays.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Scranton, Patrick Fridenson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1421408627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781421408620\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Johns Hopkins University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d","brand":"Philip Scranton","offers":[{"title":"Paperback","offer_id":44072940863743,"sku":"9781421408620","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_86ffb4de-f298-4ecf-83b8-01664da161e7.jpg?v=1685444849","url":"https:\/\/www.whiterainbookhouse.com\/products\/reimagining-business-history-philip-scranton-9781421408620","provider":"WR Book House","version":"1.0","type":"link"}