{"product_id":"reinventing-live-denzil-rankine-9781785276927","title":"Reinventing Live: The Always-On Future of Events","description":"\u003cp\u003eForget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. \u003c\/p\u003e \u003cp\u003eEvents are all about building communities and nurturing customer relationships 'all year round' - with the use of event technology at its core. So much so, that digital platforms with already highly engaged communities are adding events as a seamless extension of their services. With more competition, it is imperative organizers help change the mind-set of their organizations. Are they in the business of events or value-adding community catalysts?\u003c\/p\u003e \u003cp\u003eThe authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denzil Rankine, Marco Giberti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1785276921\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781785276927\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anthem Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.10w x 0.70d","brand":"Denzil Rankine","offers":[{"title":"Hardcover","offer_id":43989191393535,"sku":"9781785276927","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4002803c-5d66-401c-8d21-cd33895f2c0e.jpg?v=1683298093","url":"https:\/\/www.whiterainbookhouse.com\/products\/reinventing-live-denzil-rankine-9781785276927","provider":"WR Book House","version":"1.0","type":"link"}