{"product_id":"relationship-management-in-hospitality-tourism-chiranjib-kumar-9781533381361","title":"Relationship Management In Hospitality \u0026Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals","description":"The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies for building ever lasting relationship. It includes various case studies and perceptions of eminent authors. It highlights the importance of various forms of CRM. At last it suggests a unique model \"LCU (Life Cycle Umbrella)\" to the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chiranjib Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1533381364\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781533381361\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Chiranjib Kumar","offers":[{"title":"Paperback","offer_id":45481963094271,"sku":"9781533381361","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72b820be-a9a8-45d3-ab1a-f9ffaed64771.jpg?v=1715988181","url":"https:\/\/www.whiterainbookhouse.com\/products\/relationship-management-in-hospitality-tourism-chiranjib-kumar-9781533381361","provider":"WR Book House","version":"1.0","type":"link"}